Do You Buy Into Sexy-Kid Marketing?

As if swimsuit season wasn’t scary enough, one of America’s largest clothing retail chains, Abercrombie & Fitch, is now marketing padded bikini tops to 8 year-old girls.

The “Ashley” Push-Up Triangle bikini top, included in the current spring line for Abercrombie Kids (a line made for 8 to 14 year-old girls), comes complete with thick padding inserts for “breast enhancement.” Which begs the question: how many 8 year-old girls actually have breasts to enhance? And even if they do, what’s the purpose of enhancing them at such a young age?!

No doubt, girls learn from a very young age that breasts are the pinnacle of womanhood. We learn that breasts make us sexy, and attractive to men. And there’s no denying that once we reach those preteen years, all one can hope and pray for is: breasts.

Funny man Bill Cosby once said: “My eleven year old daughter mopes around the house all day waiting for her breasts to grow.” Which couldn’t be truer (or funnier) as it pertains to girls around that age! Who doesn’t remember stuffing their bra around age 12 or 13? But 8! That seems to be pushing things just a little too far…

Some say the bikinis are harmless and allow little girls to dress like their role-models, their moms. But several moms and child development experts are in uproar over the padded bikini tops, citing the damage it could potentially do to young girls by making them feel inadequate about their pre-adolescent bodies, and by encouraging sexual precociousness.

Dr. Janet Rose expressed her concerns to FOX411 that parents are to blame for buying into the idea. She says, “If we continue to try to make our children value ‘sexy’ I shudder to think what damage we are doing to their future self-concepts and adult values. In the long run, I fear we are creating girls who will suffer from low self-esteem and all the issues that go along with that.”

Abercrombie & Fitch has made no comment on the padded tops.

What do you think about “sexy-kid marketing” today? Has it gone too far?

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